Unilever beauty brands
Lash Growth
Total Brands: 37
In 2015, the trend towards acquiring successful up-and-coming, innovative brands continues. Some of the most notable headlines in the beauty industry in recent months are about who is being acquired by whom. More importantly, these acquisitions feature a new generation of competition for the leading companies—indie brands. As noted by Carlotta Jacobson, President of CEW, at a recent CEW Newsmaker Forum, “These brands are the new newsmakers.” Many leading companies, like Unilever, are taking notice. Unilever home and personal care products The move will be fully implemented by March next year.Personal care unilever
Packaging will change on more than 200 hair and skin care products from such household names as Dove, Vaseline, Suave and Axe, said spokesperson Jessie Kramer. Revisions also are in store for brand messaging. Unilever also pledged to increase advertisements featuring underrepresented models and said it would not digitally alter a person’s body shape or skin color in its advertising, according to a Tuesday news release. People Positive The acquisition is subject to regulatory approvals and customary closing conditions.
We own purposeful brands
That’s how Unilever is handling this change. Instead of a description such as “normal,” the brands will communicate what a product does. For example, the label could tout that a product will replenish moisture or help meet specific needs. According to the company, many brand teams already have existing purpose-driven initiatives that will help inspire the vision and strategy of Positive Beauty. Selected Unilever advertising Contact us at [email protected].Unilever personal care products
LONDON — The reopening of makeup and beauty stores as lockdowns eased helped to bolster Unilever’s overall sales in the first half of the year, with skincare and prestige beauty both growing in the double digits during the six months to June 30. Food and drinkEdit THE WHY? Singh is said to have extensive experience of leading large purpose-led categories, with a focus on sustainability, purpose and creativity.
